![]() ![]() In inspirational companies, the WHY is what is at the center of everything they do and how they communicate. ![]() Leaders who inspire understand first WHY they are doing this work, and rippling out from that center of The Golden Circle follows HOW and WHAT. “Manipulations lead to transactions, not loyalty” (p. Leaders and companies have a choice to either manipulate or inspire people using a variety of tools to get them to follow their lead or buy their product. Long-term success is built upon making sure your organization is built upon something intrinsically sound from the outset.Ĭarrots and Sticks. Great leaders understand the value of knowing what is not seen by merely looking at the finished product. A true leader will “offer you the cause of action” (p. ![]() A true leader does not inspire a course of action. “Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained” (p. ![]()
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